Rozvážej is the official fleet of Wolt company, and the largest employer of Wolt couriers in the Czech Republic offering the fastest contract processing, the highest earnings, and a lot of great benefits.
Due to the changes Wolt company made in their system, Rozvážej needed a new website and brand identity in order to ensure they would attract the most sign-ups from Wolt couriers. Our goal was to differentiate the Rozvážej brand from the other Wolt partners and create an easy-to-navigate website. One aspect of the website was a multi-step sign-up form that needed to eliminate errors often made by couriers when signing up.
During the research phase of the project, we looked at other Wolt fleets in the Czech Republic to come up with a unique brand image that would stand out among competitors.
With the website, we focused on quickly showcasing the benefits of the Rozvážej fleet to establish the advantages. In order to improve the user experience, we designed a multi-step sign-up form with many conditions that would guide users to avoid making mistakes during the registration process. This will ensure that the contracts that are sent directly to the couriers after they sign-up are without any mistakes and ready as fast as possible.
After the website launch, the client noticed a rapid increase in sign-ups, and their provision income grew more than 128%. A customer survey revealed that the primary reason couriers chose Rozvážej fleet was due to the design and simplicity of the website in comparison to its competitors.
“To be honest, We didn't expect such dramatic growth even in the best-case scenario. Many web designers can make beautiful sites. Some of them deliver a functional solution. However, very few companies manage to deliver a truly comprehensive product that will dramatically improve your results. And that's what we've done by working with The Compote.”