Overview
Behavio is a SaaS platform that helps brands maximize advertising performance through behavioral insights, focusing on customers’ subconscious thoughts and motivations. Behavio came to us looking to give their website a much-needed refresh. Their old site felt outdated, and they wanted something that better reflected who they are today—modern, bold, and approachable. Their must-haves? Stick to brand colors and keep their signature color stains front and center, ensuring instant recognition.
Challenge
The project wasn’t just about modernizing the design; it also involved migrating their entire website from WordPress to Webflow. On top of that, we had to transfer a huge library of blog articles and resources into the new CMS while carefully preserving their SEO rankings. Ensuring a smooth transition and maintaining Behavio’s strong online presence was key to the project’s success.
Negative emotions dropped by 50%. Congrats, you've lowered barriers to buy.
Your brand salience has grown significantly by 12%. This is huge! Expect positive ROI in 6-12 months.
Increase brand awareness to avoid stagnation, as your awareness-to-buyers ratio is very low.
Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices.
