Creating personalized, gated, and even monetized user experiences is now more accessible than ever in Webflow. But if you're choosing between Webflow’s native User Accounts and the well-known Memberstack integration, it’s important to understand what each tool offers—and where one might be better than the other.
This guide walks you through both options with side-by-side comparisons, so you can make the best decision for your website.
Webflow User Accounts: Built-In Membership Features
Webflow User Accounts are a native feature for creating gated, user-specific experiences without relying on third-party tools. They focus on three areas:
1. User Management
- Up to 20,000 users supported (based on site plan)
- Built-in user dashboard for managing members
- Default user pages: login, signup, account, etc.
- Custom user fields (email, boolean, number, links)
- REST Users API for integrations
2. Gated Content & Permissions
- Gating at the page, CMS, or element level
- Use Access Groups to tailor content visibility
- Server-side rendering for secure content delivery
- Combine gated content with eCommerce for paid access
3. Monetization & Subscriptions
- Connects directly with Webflow’s native eCommerce
- Supports recurring subscriptions (daily, monthly, annually)
- Set permissions: free, paid, invite-only access
Memberstack: External Membership Platform with Flexibility
Memberstack has long been the go-to membership solution for Webflow users—offering more flexibility and frontend control for more complex setups.
1. User Management
- Up to 100,000+ members
- Fully customizable sign-up/login modals and UIs
- Custom fields and metadata supported
- GDPR-ready + email verification and gated registration workflows
2. Gated Content
- Gating via data attributes and classes in the Webflow Designer
- Powerful conditional visibility tools using JavaScript
- Supports client-side and pseudo server-side gating
- Can gate pages, sections, or specific components
3. Payments & Subscriptions
- Stripe integration with more flexible billing options
- Set up one-time payments, trials, discount codes, coupons
- Native support for member tiers, user upgrades/downgrades
Side-by-Side Comparison: Webflow vs Memberstack (2025)
When to Choose Webflow User Accounts
- You want a fully integrated, no-code native experience
- You’re already using Webflow eCommerce
- Your gated content is relatively simple or tied to CMS
- You prefer fewer moving parts and don’t need advanced billing workflows
When to Choose Memberstack
- You need advanced payment options (discounts, coupons, one-time purchases)
- You’re building a complex member portal, course platform, or SaaS-like dashboard
- You want more control over user flow and front-end UI
- You’re working with larger audiences (20k+)
Pricing Comparison
Final Thoughts
Both Webflow User Accounts and Memberstack are solid tools—but they serve slightly different needs.
- Choose Webflow User Accounts if you want native simplicity, decent gating tools, and plan to tie content access to Webflow’s built-in eCommerce.
- Choose Memberstack if you need more flexibility, advanced payment workflows, or want a fully custom membership experience.
Still not sure which to choose? Start by prototyping with Webflow’s free User Accounts, then upgrade or integrate Memberstack if you hit limitations.