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Webflow User Accounts vs Memberstack (2025): Which One Should You Use?
By Alžběta Pevná
April 10, 2025
10 min read
5 ways Webflow will improve your business website and help you run it more efficiently

Creating personalized, gated, and even monetized user experiences is now more accessible than ever in Webflow. But if you're choosing between Webflow’s native User Accounts and the well-known Memberstack integration, it’s important to understand what each tool offers—and where one might be better than the other.

This guide walks you through both options with side-by-side comparisons, so you can make the best decision for your website.

Webflow User Accounts: Built-In Membership Features

Webflow User Accounts are a native feature for creating gated, user-specific experiences without relying on third-party tools. They focus on three areas:

1. User Management

  • Up to 20,000 users supported (based on site plan)
  • Built-in user dashboard for managing members
  • Default user pages: login, signup, account, etc.
  • Custom user fields (email, boolean, number, links)
  • REST Users API for integrations

2. Gated Content & Permissions

  • Gating at the page, CMS, or element level
  • Use Access Groups to tailor content visibility
  • Server-side rendering for secure content delivery
  • Combine gated content with eCommerce for paid access

3. Monetization & Subscriptions

  • Connects directly with Webflow’s native eCommerce
  • Supports recurring subscriptions (daily, monthly, annually)
  • Set permissions: free, paid, invite-only access

Memberstack: External Membership Platform with Flexibility

Memberstack has long been the go-to membership solution for Webflow users—offering more flexibility and frontend control for more complex setups.

1. User Management

  • Up to 100,000+ members
  • Fully customizable sign-up/login modals and UIs
  • Custom fields and metadata supported
  • GDPR-ready + email verification and gated registration workflows

2. Gated Content

  • Gating via data attributes and classes in the Webflow Designer
  • Powerful conditional visibility tools using JavaScript
  • Supports client-side and pseudo server-side gating
  • Can gate pages, sections, or specific components

3. Payments & Subscriptions

  • Stripe integration with more flexible billing options
  • Set up one-time payments, trials, discount codes, coupons
  • Native support for member tiers, user upgrades/downgrades

Side-by-Side Comparison: Webflow vs Memberstack (2025)

Feature Webflow User Accounts Memberstack
Native to Webflow
Max users 20,000 (based on site plan) 100,000+
Custom user fields ✅ (limited types) ✅ (flexible metadata)
Frontend UI customization Basic (Webflow Designer) Advanced (modals, dynamic visibility)
Server-side gating Partial (client-side + JS workarounds)
Subscription billing ✅ (via Webflow eCommerce) ✅ (via Stripe + more flexibility)
Trial, discount codes, coupons
API access ✅ (Webflow Users API) ✅ (Memberstack API)

When to Choose Webflow User Accounts

  • You want a fully integrated, no-code native experience
  • You’re already using Webflow eCommerce
  • Your gated content is relatively simple or tied to CMS
  • You prefer fewer moving parts and don’t need advanced billing workflows

When to Choose Memberstack

  • You need advanced payment options (discounts, coupons, one-time purchases)
  • You’re building a complex member portal, course platform, or SaaS-like dashboard
  • You want more control over user flow and front-end UI
  • You’re working with larger audiences (20k+)

Pricing Comparison

Plan Webflow User Accounts Memberstack
Free Plan ✓ Up to 100 users (Starter site plan) ✓ Up to 10 members (basic features)
Core Plan $14–$39/month
(Basic to Business Site Plan)
$29/month
(Up to 10k members)
With eCommerce $29–$212/month
(Standard to Advanced eComm)
Included in base price with Stripe
(+ Stripe fees apply)
Scaling Options Max 20,000 users/site 100k+ members (custom pricing above 10k)
Transaction Fees Webflow eCommerce fees (2%+ on Standard plan) No extra fees from Memberstack
(only Stripe processing)

Final Thoughts

Both Webflow User Accounts and Memberstack are solid tools—but they serve slightly different needs.

  • Choose Webflow User Accounts if you want native simplicity, decent gating tools, and plan to tie content access to Webflow’s built-in eCommerce.
  • Choose Memberstack if you need more flexibility, advanced payment workflows, or want a fully custom membership experience.

Still not sure which to choose? Start by prototyping with Webflow’s free User Accounts, then upgrade or integrate Memberstack if you hit limitations.

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