Creating personalized, gated, and even monetized user experiences is now more accessible than ever in Webflow. But if you're choosing between Webflow’s native User Accounts and the well-known Memberstack integration, it’s important to understand what each tool offers—and where one might be better than the other.

This guide walks you through both options with side-by-side comparisons, so you can make the best decision for your website.

Webflow User Accounts: Built-In Membership Features

Webflow User Accounts are a native feature for creating gated, user-specific experiences without relying on third-party tools. They focus on three areas:

1. User Management

• Up to 20,000 users supported (based on site plan)
• Built-in user dashboard for managing members
• Default user pages: login, signup, account, etc.
• Custom user fields (email, boolean, number, links)
• REST Users API for integrations

2. Gated Content & Permissions

• Gating at the page, CMS, or element level
• Use Access Groups to tailor content visibility
• Server-side rendering for secure content delivery
• Combine gated content with eCommerce for paid access

3. Monetization & Subscriptions

• Connects directly with Webflow’s native eCommerce
• Supports recurring subscriptions (daily, monthly, annually)
• Set permissions: free, paid, invite-only access

Memberstack: External Membership Platform with Flexibility

Memberstack has long been the go-to membership solution for Webflow users—offering more flexibility and frontend control for more complex setups.

1. User Management

• Up to 100,000+ members
• Fully customizable sign-up/login modals and UIs
• Custom fields and metadata supported
• GDPR-ready + email verification and gated registration workflows

2. Gated Content

• Gating via data attributes and classes in the Webflow Designer
• Powerful conditional visibility tools using JavaScript
• Supports client-side and pseudo server-side gating
• Can gate pages, sections, or specific components

3. Payments & Subscriptions

• Stripe integration with more flexible billing options
• Set up one-time payments, trials, discount codes, coupons
• Native support for member tiers, user upgrades/downgrades

Side-by-Side Comparison: Webflow vs Memberstack (2025)

When to Choose Webflow User Accounts

• You want a fully integrated, no-code native experience
• You’re already using Webflow eCommerce
• Your gated content is relatively simple or tied to CMS
• You prefer fewer moving parts and don’t need advanced billing workflows

When to Choose Memberstack

• You need advanced payment options (discounts, coupons, one-time purchases)
• You’re building a complex member portal, course platform, or SaaS-like dashboard
• You want more control over user flow and front-end UI
• You’re working with larger audiences (20k+)

Pricing Comparison

Final Thoughts

Both Webflow User Accounts and Memberstack are solid tools—but they serve slightly different needs.

• Choose Webflow User Accounts if you want native simplicity, decent gating tools, and plan to tie content access to Webflow’s built-in eCommerce.
• Choose Memberstack if you need more flexibility, advanced payment workflows, or want a fully custom membership experience.

Still not sure which to choose? Start by prototyping with Webflow’s free User Accounts, then upgrade or integrate Memberstack if you hit limitations.