Your website is one of your most important business tools. But even the best websites need regular checkups to make sure they still support your goals, speak clearly to your audience, and perform at a high level. This article walks you through a refreshed approach to auditing your website—from homepage clarity to mobile responsiveness.

What Is a Website Audit, and Why Should You Run One?

A website audit is a comprehensive review of your site’s performance, content, design, and structure. The goal is to identify what’s working, what’s confusing, and what might be holding your site back—so you can improve the user experience and make smarter decisions.

Regular audits help you:

• Stay aligned with your business goals
• Improve SEO and conversion performance
• Catch design, accessibility, or usability issues early

Let’s break it down into five practical areas.

1. Review Your Homepage (Especially the Hero Section)

Your homepage is often the first impression users have. It takes 0.05 seconds for visitors to form an opinion, so clarity and focus are key.

Ask yourself:

• Does the hero headline clearly communicate what your business does and for whom?
• Is there a concise, benefit-driven subheadline?
• Are your visuals (photo or illustration) purposeful and on-brand?
• Is there a clear and well-placed call to action?

Tools to help:

• VisualEyes: Predicts attention hotspots with AI
• HeadingsMap Chrome extension: Checks your heading structure (important for SEO and accessibility)

📌 TIP: Use one H1 tag per page. Make sure your heading structure follows a logical hierarchy.

2. Audit Your Calls to Action (CTAs)

CTAs guide users toward your business goals—but only if they're clear, visible, and contextually placed.

What to look for:

• Does every key page have a relevant CTA?
• Are button labels specific (e.g., “Discover the Benefits” instead of “Learn More”)?
• Is the design (color, padding, size) drawing attention to the CTA?
• Are CTAs placed logically in the user flow?

📌 TIP: Only use your brand's accent color for CTAs. This trains users to recognize actions.

3. Evaluate Your Brand Presence

Branding is more than colors and logos—it's how your company speaks, feels, and shows up online.

Review:

• Tone of voice: Is it consistent and aligned with your brand values?
• Audience fit: Does the messaging speak to the right people?
• Typography: Can users skim content easily?
• Colors: Are you using a limited, purposeful palette?
• Visuals: Do your images feel cohesive and high-quality?

📌 TIP: Choose 2–3 adjectives to describe your brand voice (e.g., relaxed, smart, optimistic). Make sure your copy reflects these qualities.

4. Walk Through the Customer Journey

Your website should lead visitors naturally from interest to action.

Look for:

• Logical flow from one section/page to another
• Predictable link behavior
• 1–2 CTAs per page that align with the visitor’s intent
• Navigation that’s intuitive and uncluttered

📌 TIP: Try mapping out a simple customer journey in a tool like Figma Jam or Miro to visualize your funnel.

5. Test Mobile Responsiveness

Over half of web traffic comes from mobile. Your website must work beautifully on all devices.

Test:

• Does content adapt well to smaller screens?
• Are font sizes readable without zooming?
• Do buttons and menus work as expected?
• Are images loading efficiently?

Tools to use:

• Chrome Inspector (Right-click > Inspect > Toggle device toolbar)
• Google Mobile-Friendly Test

📌 TIP: Compress images to under 180KB and use WebP format or Avif for faster loading.

Additional Checks (Optional but Valuable)

• SEO structure and performance
• Website speed (e.g., via PageSpeed Insights)
• Accessibility (contrast, alt text, keyboard navigation)

To Wrap Up

A website audit doesn’t have to be overwhelming. Start small by reviewing your homepage, calls to action, brand consistency, customer journey, and mobile experience. These foundational areas give you valuable insights into how your site is performing and what you can improve.

From there, you can dive deeper into technical SEO, analytics, or accessibility. And if you're using Webflow, many of these checks can be done right within the Designer or Editor—no plugin wrangling required.