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How do marketing teams manage websites with CMS and Webflow Editor?

Apr 15, 2022
5 min
Alžběta Pevná

For far too long, marketing teams have been dependent on developers to update the website content. This limits marketers' ability to make on-the-fly updates and engineers' ability to fully focus on improvements and the development of core products. With outdated technology, your marketing team lacks the tools to fully control the most powerful asset within your brand: your website.

This is where CMS and Webflow Editor comes in: it frees up developer time and makes modern marketing teams in charge of creating, iterating, editing, and maintaining your site.

What is Webflow Editor

In the Webflow Editor, you can create and edit content directly on the page, so you don’t have to worry about dealing with a messy backend content management system (like WordPress). Once you're happy with your changes, you can publish them with a click.

Your site's SEO settings can be managed and updated with the Webflow Editor without the need for a plugin. You can easily optimize every page of your site from title to meta description, URL to Open Graph settings.

How editing pages in the Editor works

When you open your website, you will see a small edit pen icon, that will open the Editor for you. From here you simply need to click on any text and start editing. The same applies to editing pictures. You can click on any picture on your website and replace it with a new one.

Editing content in Webflow editor- source Webflow

What is CMS

The CMS (content management system) gives you more control over your website. Your team can launch and edit new landing pages based on templates your designer creates. Change everything from copy and SEO markup to recurring elements like custom CTAs without affecting the original design.

Easily automate SEO setting in Webflow CMS

Common use cases for CMS pages:

  • Blog
  • Teams page
  • Case Studies
  • Content Library
  • Products

How does editing pages in CMS work?

With CMS you get the power to change and add elements like links,colours, upload files, create calls to action with phone numbers and emails, add videos and more. Your team will be able to create content faster without having to wait for the developer.

CMS also gives your marketing team the ability to manage your SEO settings. You can simply automate your titles and meta descriptions. Create your own guidelines for the optimal length of your title and meta description. You can even determine the minimal and maximum dimensions of your images, which will ensure that your website's page runs smoothly, regardless of who is editing it.

Editing content in CMS - source Webflow

In case you work with your content in spreadsheets or have a previous CMS collection, you can easily export it to CSV format and upload it all at once to Webflow. If you decide to migrate your website to Webflow after reading this article, you don't need to worry, you're covered.

Importing content to CMS via CSV file - source Webflow

Everything you can add or edit in Webflow CMS:

  • Plain text and Rich text
  • Images and Multi-image
  • Video
  • Link
  • Email and phone
  • Numbers
  • Date/Time
  • Switch
  • Colours
  • Create options (you can create categories, positions,...)
  • Upload Files
  • Reference to other collections
Elements you can add or edit in Webflow CMS

To wrap it up

With the help of Webflow, your marketing team can make changes quickly, efficiently, and completely autonomously. Small changes to the site can take place in less than an hour and require little, if any, planning in advance.

Control, autonomy, speed, and time - these are just some of the benefits of giving your marketing team access to CMS and Webflow Editor.

Alžběta Pevná

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