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How can no-code and low code tools help your business?

Mar 7, 2022
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10 min read
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Alžběta Pevná

We believe that there is always some way to improve your business and work processes. Let's find out what benefits no-code and low code tools can provide your company.

What is no-code and low-code development?

Code powers a lot of what we do on a daily basis. It is code that makes it possible for us to check our bank accounts, share photos on social media, or even browse the world's news on our favourite sites.

Previously, only skilled programmers could create and launch web applications. But, it is becoming more and more popular for companies to utilize no-code and low code platforms as a faster and simpler alternative to traditional software development. With these tools, you do not need to have any knowledge of coding in order to use them. Being a non-programmer no longer matters.

Difference between no-code and low-code

Low-code development platforms let users develop apps and processes with minimal coding. The no-code platforms enable users to develop apps and processes without writing a single line of code.

Photo by Adi Goldstein on Unsplash

Here are a few no-code and low-code tools you might already know or may be helpful to your business:

  • Zapier - helps you automate repetitive tasks between two or more apps
  • Webflow - gives you the power to design, build, and launch responsive websites without code
  • Bubble - build web applications without needing to type code
  • Automate.io - automates manual processes
  • Typeform - no-code forms, surveys and quizzes
  • Mailchimp - email marketing automation
  • Airtable - platform for creating and sharing relational databases

Move Faster Without Code

A simple change can take anywhere from four to five hours to months with traditional development. But today's market relies on being able to make changes on the fly based on how clients or users are engaging with marketing campaigns.

Rapid development is arguably one of the biggest benefits of no-code. Such solutions don't come with the delays of traditional development and give businesses the ability to adapt and respond quickly to changes and opportunities.

With no-code tools, you can let your developers focus on more valuable tasks rather than fixing bugs and errors or working on repetitive tasks that can be automated. This tradeoff saves time, and ultimately money, for the organization.

The majority of no-code developers have skills in more than just no-code. It takes them a shorter time to build the website itself, so they can focus on other critical aspects of a website, like SEO, performance, user experience and others.

Photo by Eunice Lui on Pexels

Power Innovations With No-Code Tools

With no-code movement, the barrier of having to know programming languages has been removed, allowing anyone to implement their ideas. It takes a lot of time and energy to master coding. Everyone who needs access to your websites can’t learn to code fast enough to keep up with demand from consumers. No-code tools let teams like marketing and customer service add to, experiment with, and launch projects independently without writing a single line of code.

"It's about being creative," said Tossell. "Now the barriers are lower to actually go out and build the thing.” Ben Tossell is the Founder of Makerpad

Speed Up Marketing Efforts

Don't let your team spend an entire day trying to track down your developer to fix typos on your page. By moving your website to a no-code platform, your marketing team can iterate faster, fix errors without involving developers, and elevate your brand's image. Having your marketing team freed from having to depend on others to do their jobs will make the launch process faster and easier.

No-code platforms like Webflow give writers and content strategists the power to create real content rather than entering it into spreadsheets. The CMS templates allow anyone to add content to the site, with a better understanding of how it will be structured and appear in the final design.

Overview of the Webflow Editor
Editing Content in Webflow Editor

Tasks Your Marketing Team Can Automate With No-Code Tools:

  • Email Automations
  • Upselling Customers
  • Social Media Tasks
  • Marketing-Sales Tasks
  • Analyzing Complex Data

Save Time And Money With Automations

Through no-code automation platforms, non-technical users can automate processes without coding. For instance, a marketing team could easily set up automation to notify the team in Slack when someone buys something or requests a free trial, without the help of the IT department.

By automating the repetitive, error-prone processes, no-code enables businesses to focus on higher-level, strategic work that adds value to their company.

Ultimately, it's about bypassing the traditional IT constraints of time, resources, and money, so that you can make things more agile.

Photo by Sigmund on Unsplash

Here are some automation you can use to speed up your business processes:

  • Get Rid of Spreadsheets - make the switch to cloud-based data management if you are still using outdated spreadsheets. According to a study done by Alteryx, Inc., spreadsheet users spend about nine hours per week repeating work, so by switching to a cloud-based tool you can save an hour and a half per day.
Tools to use: Airtable, Coda
  • Put Repetitive Tasks On Autopilot - Are you frequently repeating the same tasks? You can use no-code to assign jobs, enter data, or notify employees and/or clients. Automatic functions will run based on given criteria over and over again, instead of having to manually complete the same task over and over again. Just sit back and let the tool do all the work.
Tools to use: Zapier, Automate.io, Integromat
  • Let AI handle the reporting and analytics - Searching for patterns or narrowing down information is a difficult task for humans. With powerful no-code reporting tools, you can save time and focus on more meaningful and engaging work.
Tools to use: Obviously.ai, Mixpanel

Tailored Customer Experience

Oftentimes, we get so caught up in details that we forget about what really matters: our customers. By using no-code automation platforms, teams can automate repetitive tasks and focus on customer needs.

Unlike humans, automated support systems are available 24/7, 365 days a year. In addition, they assist your customer support team by performing simple, repetitive tasks and sending them to the appropriate departments. As a result, your team will be able to devote their time to customers who genuinely need human support.

Mobile mockup with Airtable Chatbot
Airtable Chatbot

List of benefits that automating your customer support can provide you and your customers:

  • Speed - Customers today expect to get what they want as fast as possible.
  • Convenience - Customers expect to be able to communicate via many different channels (phone, social media, email or chat). Customer service teams simply cannot manage every channel 24/7. On the other hand, automated customer support systems can be implemented across multiple channels.
  • Autonomy - Many customers would rather solve an issue on their own instead of having somebody else handle it. With automation, customers are empowered to handle simple tasks on their own, eliminating the middleman.
  • Proactive engagement - With no-code you can apply proactive engagement and be able to resolve problems before your customers are even aware of them.

Is no-code the ultimate solution?

Can your business run solely on no-code tools? Absolutely! However, not everything can be solved without coding (yet😉). There will be times when your team will need to create custom solutions or build complex software. What no-code tools are solving is time. The time that can be spent on coming up with those solutions and ideas that will help you grow your business. The use of no-code tools allows us to stay on top of rapidly changing markets and trends, which is why you should be using them.

Alžběta Pevná
By
Alžběta Pevná

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